Email Marketing
Connect Directly with IFMA's Engaged Audience
Ideal For
Organizations looking to build brand awareness, promote products and services, share educational resources, and engage IFMA members and subscribers through trusted email communications.
Email Marketing That Keeps Your Brand Top of Mind
Deliver timely, targeted messages through IFMA's trusted email channels. Whether you're launching a product, sharing valuable content, or increasing brand visibility, IFMA offers opportunities to connect with an engaged audience of facility management professionals.
Dedicated Email Blast
US$6,500
Your Message. Your Audience. One Exclusive Send.
Limited to one advertiser per month.
Deliver your message through a standalone email dedicated exclusively to your organization, giving you an uninterrupted opportunity to connect with IFMA members and subscribers. Unlike a shared newsletter, your message is the only content featured in the email, providing an exclusive opportunity to connect with IFMA members and subscribers.
You create the email according to IFMA's specifications, and IFMA manages scheduling, deployment, and reporting.
What's Included
- One exclusive email deployment mid-month
- Delivered to IFMA members and subscribers (opt-outs excluded)
- Advertiser-designed email following IFMA specifications
- Campaign performance report
The WIRE
IFMA's Weekly eNewsletter
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Reach Facility Management Professionals Every Week
26,000+ Facility Management Professionals Delivered Directly to Their Inbox
The WIRE is IFMA's high-performing weekly eNewsletter, delivered every Tuesday to a dedicated community of facility management professionals. Featuring industry news, educational resources, research, and association updates, The WIRE provides organizations with a trusted platform to increase visibility and share their message with an engaged audience.
With an average 32% open rate, The WIRE provides consistent visibility throughout your campaign.
When you advertise in The WIRE, your placement appears in all four weekly newsletters during the month.
Distribution & Audience
- First three issues each month reach 13,000+ active IFMA members.
- The final issue each month reaches 25,000+ subscribers for expanded audience reach.
- January, April, July, and November include Bonus Distribution Editions reaching 100,000+ facility management professionals and prospects. Due to the significantly expanded audience reach, Bonus Distribution Edition rates apply for these months.
Performance
- +70,000 WIRE emails sent each month (Quarterly email reaches +170K)
- 37.36% Open Rate
- 4.37% Click-through Rate
*Bonus Distribution Editions of January, April, July, and November include expanded distribution to 100,000+ facility management professionals and prospects. Special edition rates apply during these months.
FMJ Email Sponsor
US$2,850/month
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Show Up in Every Inbox
Extend your reach beyond the magazine by sponsoring the monthly FMJ email. Your 600 × 150 px banner advertisement is featured in the monthly email distributed to over 70,000 facility management professionals, keeping your organization visible alongside IFMA's trusted content.
What's Included
- One 600 × 150 px banner advertisement
- Featured in the monthly FMJ email
- Direct link to your website or landing page
- Distributed to approximately 80,000 facility management professionals
Performance
- 77,477 recipients per month
- 26.24% open rate
- 2.76% click-through rate
