Sponsored Content
Build Credibility Through Trusted Industry Content
Ideal For
Organizations looking to establish thought leadership, educate the facility management community, and position their brand alongside trusted industry content.
Build Trust Through Thought Leadership
Strengthen your brand’s credibility and visibility by sharing valuable educational content through IFMA’s trusted media channels.
IFMA’s sponsored content opportunities help your organization educate and engage facility management professionals with insights that address their priorities and challenges. Share industry expertise, original research, best practices, case studies or innovative solutions while positioning your brand as a trusted resource.
Explore the opportunities below to find the format that best supports your content marketing goals.
Connected FM Blog Sponsorship | US$2,500
Searchable. Shareable. Built to Deliver Long-Term Visibility.
One exclusive sponsor available each month.
Reach facility management professionals where they go for practical insights and industry expertise. Your sponsorship includes one educational blog post featured on the Connected FM Blog homepage for one month, providing premium visibility while positioning your organization alongside IFMA's trusted industry content.
After the featured month, your article remains published within IFMA's online content library, allowing readers to continue discovering your content through search, related articles, and shared links.
Your Sponsorship Includes:
- One sponsored, educational blog post (approximately 500–1,000 words)
- Featured placement in the Sponsored Content position on the Connected FM Blog for one month (highlighted in the third position)
- Sponsored content designation
- Relevant backlinks to your website or resources
- Permanent publication on Connected FM Blog
- One homepage banner ad (1000 x 250 px) for month
- Must follow the Blog Submission Guidelines
Performance
- Average monthly page views: 3,070
- Average monthly entrances: 2,409
- Average engagement time: 3.37 Minutes
FMJ Sponsored Article | US$2,500
Share Your Expertise Through IFMA's Flagship Publication
Publish educational thought leadership through FMJ, IFMA's flagship publication for facility management professionals. Your sponsored article receives premium placement on the FMJ homepage for one month, where it is featured in the highlighted sixth position to increase visibility. During the sponsored month, the article is also highlighted in the FMJ email newsletter, extending its visibility to engaged subscribers.
After the featured month, your article remains published on IFMA.org as part of IFMA's permanent online content library, providing long-term visibility and continued value.
Your Sponsorship Includes:
- One sponsored article (1,500–2,000 words)
- Up to five images
- Premium homepage placement on the FMJ homepage for one month (highlighted in the sixth position)
- Featured in the FMJ email newsletter during the sponsored month
Performance
- Average monthly page views : 6,045
- Average monthly unique visitors: 2,642
- Average monthly engagement time : 2.7 minutes per article
- Email distribution
- 77,477 recipients per month
- 26.24% open rate
- 2.76% click-through rate
The WIRE Newsletter Sponsored Content
Share Your Content Directly with Subscribers
Share educational content directly within The WIRE, IFMA's weekly email newsletter sent every Tuesday. Sponsored Content placements provide an opportunity to share research, webinars, articles, reports, case studies, and other educational resources with an engaged audience of facility management professionals.
Your Sponsorship Includes:
- 582 × 582 px image
- Up to 356 characters of custom copy
- Direct link to your website, landing page, or resource
Performance
- +70,000 WIRE emails sent each month* (Quarterly email reaches 170K)
- 37.36% Open Rate
- 4.37% Click-through Rate
