Booth Traffic Drivers
CREATE MEANINGFUL CONNECTIONS ON THE EXPO FLOOR
Increase booth traffic and create memorable attendee interactions through sponsorship opportunities designed to encourage engagement throughout the Expo.
Whether your goal is to generate qualified leads, increase booth visits, or create lasting impressions, these opportunities help bring attendees directly to your booth while creating memorable experiences on the Expo floor.

Maintenance Lounge Sponsor Premier Sponsor US$18,000
Located on the Expo floor, the Maintenance Lounge provides attendees with a comfortable place to relax, recharge, and refresh between educational sessions and Expo activities.
As the exclusive sponsor, you'll create a welcoming attendee experience while driving visitors directly to your booth.
Sponsorship Includes
- Attendees visit your booth to receive a ticket for a complimentary massage, creating a natural opportunity to start conversations before they relax in the lounge
- Hanging sign featuring your company logo above the Maintenance Lounge
- Opportunity to display brochures, giveaways, and printed marketing materials within the lounge
- One (1) sponsor representative may staff the lounge and engage with attendees
- Recognition on the conference website, mobile app, and onsite signage
- One (1) Full Event registration
As a Premier Sponsor, you'll also receive:
- Recognition on the sponsor footer of the conference website
- Logo featured on Premier Sponsor onsite signage
- Pre-registered attendee mailing list

Trail to Treasure Sponsor US$3,000
Trail to Treasure is an interactive attendee engagement activity designed to encourage participants to visit exhibitor booths throughout the Expo.
As a participating sponsor, your booth becomes a featured destination where attendees collect a game card stamp while exploring the Expo floor, creating meaningful opportunities to engage with prospective customers.
Sponsorship Includes
- Your booth serves as an official Trail to Treasure stop
- Company name and booth number featured on all Trail to Treasure game cards
- Recognition in Trail to Treasure promotional materials online and onsite
- Increased booth traffic through attendee participation in the activity

Wear It to Win It Sponsor US$2,500
Wear It to Win It is an interactive Expo activity that encourages attendees to visit sponsor booths to collect branded buttons for the opportunity to win prizes from the Prize Patrol.
Attendees can begin collecting buttons when the Expo opens, driving traffic to your booth and increasing your brand visibility across the show floor. On Thursday, the Prize Patrol will roam the Expo floor and award prizes to attendees wearing participating sponsor buttons.
Sponsorship Includes
- Custom button featuring your company logo
- Attendees visit your booth to collect your branded button beginning when the Expo opens
- Company recognition on Wear It to Win It promotional materials
Why Sponsor a Booth Traffic Driver?
Booth Traffic Driver sponsorships are designed to encourage attendee engagement while creating more opportunities for exhibitors to start conversations, demonstrate solutions, and build relationships with prospective customers.
Whether you're looking to generate leads, increase booth visits, or create memorable attendee experiences, these sponsorships help maximize your presence on the Expo floor.
Questions? Contact IFMA’s Expos & Media Team Email: expoadv@ifma.org | Phone: +1-713-623-4362
About International Facility Management Association (IFMA) IFMA supports over 26,000 members in 140 countries. Since 1980, IFMA has worked to advance the FM profession through education, events, credentialing, research, networking and knowledge-sharing.