About digital transformation
Organizations face a dizzying array of digital opportunities, “each proposing improvement and asking for investment, space and implementation.”[2] And, as futurist Amy Webb posits, people and organizations “are exposed to and adopt new technologies with greater enthusiasm and voracity each year.” As a result, expectations for what is possible and desirable change quickly. Through DT, organizations deploy new technologies that can reinvent industries, substitute products and services, craft digital businesses, reconfigure delivery models and create new value propositions (see figure 1).
Digital transformation enables organizations to
Re-invent industries
Substitute products & services
Craft new digital businesses
Reconfigure delivery models
Rethink value propositions
How will the FM industry transform & how can IFMA support this transformation?
Experts are categorizing the vast array of technologies into various industrial revolutions to help us understand how they could transform how and where we work. The Fourth Industrial Revolution is changing the FM industry by fusing digital, biological and physical worlds through the growing utilization of technologies like "artificial intelligence, cloud computing, robotics, 3D and 4D printing, the Internet of Things and advanced wireless technologies, among others."[3] With robots, digital assistants, chatbots, digital avatars, VR/AR headsets and other interfaces, we are also amid an increasingly human-centric "cobotic" Fifth Industrial Revolution[4] in which workers work with and alongside machines.[5]
As technology automates and augments, FM organizations and workers will do things that were once impractical, requiring new business models, skills and competencies (see figure 2). For workers, digitization and technological change transform the talent equation by requiring new skills and competencies and empowering them through more affordable and powerful tools. These tools enable workers to offer their skills and services free from geographical constraints and compete against established companies.[6]
Figure 2 DT involves automation and augmentation. What activities will be automated? How will organizations create and apply new business models, and how will workers and FM teams augment their capabilities? (Source: Auteur and Nordic Foresight)
Customers (end user and B2B) expect more and different services. Meeting these fluid expectations with technologies that become more capable and cheaper every couple of years will be an ongoing challenge for industries like facility management. FM organizations often invest in inflexible physical assets, often over long lead times requiring a great deal of financial capital. In addition, unlike consumers who pay for these services by freely giving away or providing access to their data, B2B organizations, like FM organizations, must pay for them.
[2] Robert Propst (1968). The Office, a facility based on change. Business Press.
[3] The Brookings Institution (2020). Capturing the Fourth Industrial Revolution
[4] Xun Xu, et al. (2021). ”Industry 4.0 and Industry 5.0 – Inception, conception, and perception,” Journal of Manufacturing Systems 61, 530 – 535.
[5] World Economic Forum, (2022) Digital Transformation of Business.
[6] Mark Mobach, Nancy Sanquist, and Jeffrey Saunders (2022). Seeking Higher Ground: Navigating the FM Industry’s Transformation. International Facility Management Association. https://ifma.foleon.com/white-paper/seeking-higher-ground/