Understanding Member Interest
Start with what your members want to achieve.
Local training can help members build skills, work toward an IFMA credential and learn alongside peers who can support and motivate one another. Group pricing, local delivery and shared learning can also make professional development more accessible.
The right training starts with understanding what your members need.
Before choosing a program or building a plan, get a sense of where the strongest interest is.
Start by asking your members a few simple questions:
What skills or topics would help you most in your current role or next career step?
Are you interested in earning an IFMA credential?
Do you prefer instructor-led or study group learning?
When do you want to get started?
Keep it simple.
A short three- or four-question poll using the questions above can give your leadership team enough information to identify an opportunity.
If members show interest in several programs, start with one. Your first offering gives you a chance to learn what works, gather feedback and build from there.
IFMA can help
Not sure what to ask or which training options to share? Connect with IFMA. We can explain the available programs and, when helpful, speak with your board or members.
Once you see member interest, bring IFMA in. We’ll help you take the next step.
