Marketing & Communications
NEW PAGES
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UPDATED PAGES
NEW DESIGN
NEW BRANDING
IFMA.org by the Numbers
2,401,768
sessions annually
1,547,508
users annually
246,493,340
page views annually
4+
pages/session
The newly redesigned Knowledge Library was released January — and is now free to all members as a member benefit. To date we have tracked over 55K sessions in the platform.
WHAT'S NEW:
- The new KL offers lightning-fast searches, an improved navigation dashboard and is now usable on any device
- A toolkit to with downloadable templates, guides and more
- An improved submission process enabling authors to submit content in less than two minutes
- Author pages to showcase an individual or company
- Improved tagging to provide better access to relevant content that aligns with IFMA's 11 Core Competencies
- A comprehensive FM glossary
- Social sharing tool so users can share KL content with their own FM communityGBui
Most popular articles by view
Email Performance
Over the past year, FMJ emails has seen growth in two key performance metrics: Open Rate (OR) and Click-Through Rate (CTR). In FY23, FMJ hit email inboxes 115,122 times (a 31.32% increase from FY22) and was opened 27,276 times. From these emails, FMJ was opened 2,996 times.
Open Rate
- FY22: 21%
- FY23: 23.75% (2.75% ↑)
- Industry averages for “scheduled sends” according to Smart Insights
- Charities & Non-Profits: 14.6%
- Corporate Services: 16.4%
- Media & Publishing: 14.5%
Click-Through Rate
- FY22: 9.66%
- FY23: 10.98% (1.32% ↑)
- Industry averages for “scheduled sends” according to Smart Insights
- Charities & Non-Profits: 3.42%
- Corporate Services: 4.29%
- Media & Publishing: 4.16%
Social Media
Total Audience
Impressions
Engagements
Post Clicks
IFMA WIRE Performance
Over the past year, the WIRE has seen growth in two key performance metrics: Open Rate (OR) and Click-Through Rate (CTR). In FY23, the WIRE hit email inboxes 765,845 times and was opened 192,919 times. Links within the WIRE were clicked 10,103 times. It was sent every Tuesday of every week in FY23.
Open Rate
- FY22: 25.1 %
- FY23: 27.4% (2.3% ↑)
- Industry averages for “scheduled sends” according to Smart Insights
- Charities & Non-Profits: 14.6%
- Corporate Services: 16.4%
- Media & Publishing: 14.5%
Click-Through Rate
- FY22: 5.08%
- FY23: 5.3% (0.22% ↑)
- Industry averages for “scheduled sends” according to Smart Insights
- Charities & Non-Profits: 3.42%
- Corporate Services: 4.29%
- Media & Publishing: 4.16%
EMEA WIRE Performance
A new segment or version of the WIRE was launched to better cater to our EMEA audience. Each week, the regular WIRE copy was adjusted to fit EMEA time zones, interests and regional priorities. As a result, the EMEA version of the WIRE saw a significant increase in performance:
Open Rate: 37.78%
Click-Through Rate: 5.46
Connected FM Series
Special Reports
